Does Your Content Marketing Solution Offer These 5 Key Components?

Does Your Content Marketing Solution Offer These 5 Key Components?

patricia-low-res

I recently read an article titled "Marketers regularly use over 100 software programs." When I saw the headline, I paused and thought, "How can that be true?" After reading the article, I got a better appreciation of his intended message. There's an abundance of software solutions that we can purchase to help us do our jobs.

Let's just focus on content marketing. There are hundreds of companies in market serving the needs associated with content marketing. As marketers, we look for a "best of breed" offering. Ideally we want something that can provide a complete "end to end" workflow so that our ROI objectives can be achieved without integrating disparate tools.

We all have a slightly different slant on what is meant by content marketing, but no matter: content marketing is our attempt to find the most efficient/economical way to deliver the right content at the right time through the right channel so we can engage, retain, and build trust with our audience. 

To find the right solution, you must identify the key components that will meet the needs of your content marketing team. There are five key components associated with a content marketing workflow: 

  1. Content discovery
  2. Content curation
  3. Content distribution
  4. Content amplification
  5. Content analysis

1. Content Discovery

Today it is nearly impossible to create enough content to be and stay relevant. With so many channels of distribution, a continuous flow of highly relevant content is now table stakes. If you are not keeping your audience interested in what you are saying, you can bet that someone else is.

Discovery is different from curation. Many point solutions say they can curate content. But they forget to tell you something important: You need to "bring your own content." In other words, you need to find and create your own content for distribution.

Robert Rose recently remarked:

"...[C]ompanies with a competitive advantage are companies that are 'ostensibly search' technologies.... These companies are truly doing some interesting and technologically difficult things when it comes to doing true semantic analysis on a corpus of content - and doing something valuable with it."

And trust Robert when he says it is "technologically difficult," which is why so many companies don't really provide the power of discovery aside their curation capabilities. 

2. Content Curation

Curation is about choosing the right content to share with your audience. It is also about making sure that the content is optimized to create the experience you want.

Curation is an art. It takes a keen creative mind to decide what content to share, when to share it, and where to share it. The capability to co-mingle created and curated content in your workspace, and then choose the appropriate content predicated on audience and intent - that is what curation is all about.

Many point solutions will say that they "facilitate curation." But how many provide seamless discovery from the Internet, as well as from behind corporate firewalls? How many provide an easy taxonomy to organize and prepare the content for curation? And how many - in the same interface - allow the curator the ability to make all the required edits and annotated comments to ensure the content is optimized for maximum impact?

At Addvocate-Trapit, we can do that.

3. Content Distribution

Distribution of content seems simple. However, there are so many ways to reach your audience. We have Facebook, LinkedIn, Twitter, Pinterest, Instagram, email, web properties, and - let's not forget - TV, Billboards, radio, etc. It seems never-ending, if not completely overwhelming.

"Hunt, cut and paste" is just no longer a viable option. Social media publishing alone requires regular frequency. What organization can afford to search, cut, and paste to Twitter 10-15 times/day, Facebook and LinkedIn 5 times/week, and Pinterest 10 times/week? With content that is meaningful to the intended audience?

Make your life easy, efficient, and effective. Find a solution that gives you "push of the button" publishing - from one application. 

4) Content Amplification

Fill your organization with "everyday" marketers. Leverage the power of your people to get your voice heard.

Employee advocacy is real, and it should be an integral part of your marketing strategy. Some organizations decide to empower their employees to leverage their personal social media networks and encourage them to share content. Other organizations prefer to moderate the content that their employees share. Either way, they recognize the need to amplify the brand voice through employee advocacy.

The most effective application will allow you to choose the approach with which your company is comfortable, while taking advantage of the content that was discovered and curated by that same application. So whether you want marketing-discovered and curated content, or employee discovered and curated, note that the best solution will offer both. 

5) Content Analytics

And let's not forget ROI. We need to know how our content is performing. It is important to see how much engagement we are creating with the content that we publish and share. We also need to measure the effectiveness of our employee advocacy activity to ensure that our teams are engaged and their content is being acknowledged.

This is really all about building our brand, cultivating awareness, and generating leads. Metrics are a key part of any great content marketing solution. Without this, it is virtually impossible to gauge the effectiveness of your content marketing plan. 

In Case You Missed It...

This week Addvocate and Trapit came together in a very important merger to deliver the first complete content marketing solution. Providing marketers what they need to discover, curate, publish, amplify, and analyze relevant, personalized content is our mission. We hope you agree that we do it best.

Want to Learn More?

You can read more about how Trapit works and how Addvocate works. If you're interested in either product, feel free to contact us to request more information.

We look forward to hearing from you soon!

-Pat Hume, President of Addvocate-Trapit

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Addvocate + Trapit = A Recipe for Content Marketing Success [Infographic]

Addvocate + Trapit = A Recipe for Content Marketing Success [Infographic]

Content marketing is a lot like cooking. With the right ingredients, the right measurements, and the right recipes, you'll be able to serve up scrumptious morsels of content to your audience.

This week, Addvocate and Trapit merged. Together, the combined company provides you with the ingredients, utensils, and appliances you need to become a maître cuisinier of content.

In the graphic below, you'll see how you can take our technologies' ingredients and meld them with the tastes of your company. That way, you can deliver piping hot content to your hungry audience at the right time and in the right places.

Bon appétit!

recipe-infographic-full 

Let's take a look at the infographic closer. First up, the ingredients...

Ingredients

1. A hearty content strategy

Your content strategy is like salt. From salty pretzels to savory treats like chocolate chip cookies, every recipe needs salt. Similarly, every content team needs a strategy.

Unfortunately, only 35% of content marketers have a documented content marketing strategy. Which means that a lot of people are committing random acts of content. 

To help you develop a strategy and tactics, we created an interactive content curation workbook, which you can download and fill out.

 

2. A heaping spoonful of content sources

Created content is important for any business. You need your e-books, customer testimonials, and case studies. But most marketers are not able to create enough content. The Aberdeen Group has found that 68% of marketers are unable to create enough content to satiate their audience.

So, what do companies do? They rely on content from other sources. Heck, even those marketers who can create enough content could benefit from some third-party content.

Why? Sharing only branded content is like eating only Snickers bars for the rest of your life. At first, gobbling up nougat, caramel, peanuts, and chocolate for every meal might sound appetizing. But after a few days, you will have quite the tummy ache.

The same is true of sharing only branded content. Your followers will get sick of reading branded post after branded post, and they will begin to file those posts away as corporate spam. To break up the monotony, it's wise for marketers to share third-party content. In fact, the Aberdeen Group has done a study on this subject. They found that best-in-class sellers rely heavily on content, especially third-party content, to close deals.  

With Addvocate-Trapit's library of over 100,000 sources, you can find the third-party content that you need, and you can co-mingle it with your created content.

 

3. An assortment of publishing channels

This goes back to your content strategy. Where are you going to serve up your piping hot content?

To give you a few ideas, you can create e-mail newsletters. You can share content on your social media channels like Facebook, Twitter, Google+, Pinterest, and LinkedIn. You can share content internally to educate your team.

Those are just a few examples. The most creative people will find new ways and innovative techniques.

 

4. Your executive curatorial chefs

Someone needs to oversee the cooks in the kitchen. Many times, the best content marketing team will have a few people overseeing their recipes so that you have different opinions and perspectives. Does this taste too salty? Is this too sweet? Is this too hot?

But remember: Nothing gets done if you have too many cooks in the kitchen.

 

5. A handful of helpers

In order to get your message out there, you need a human face. You need helpers who will promote your brand's messages and represent your brand well.

Did you know that 90% of people trust recommendations from people they actually know? So, why not have your employees support your marketing efforts by sharing your messages with their peers?

 

Directions

1. Plan it.

Your content strategy needs some planning. Think of it like creating a menu. You need to think about the flavors and foods your customers will want? In the case of content, what themes and types of content will your audience want?

To help you formulate your content menu, here's a page from our content curation workbook.

 trapit_content_curation_themes

 Download the rest of the workbook here

 

2. Discover it.

There are 1,600 varieties of bananas alone, and scientists continually make new varieties. In a similar fashion, people keep making more and more content.

infographic

 

Every minute:

  • Facebook users share nearly 2.5 million pieces of content.
  • Twitter users tweet nearly 300,000 times.
  • Instagram users post nearly 220,000 new photos.
  • YouTube users upload 72 hours of new video content.
  • Apple users download nearly 50,000 apps.
  • Email users send over 200 million messages.

That's quite the smorgasbord of content. In order to sift through the content and find the tastiest items on the internet, you're going to need some help. Through our product's machine learning and artificial intelligence, our platform shrinks the internet, and it learns your tastes, making it easier to find what you and your buyers want, when you want it.

 

3. Curate it.

Most chocolate chip cookies are good, but there's nothing quite like your grandmother's special recipe. Bakers and chefs have to leave their mark on their food. And the same is true of your content. You have to add something memorable - a spicy point of view, a sweet certain tone of voice, or a salty remark.

In short, don't be bland.

 

4. Share it.

Don't hoard all the good stuff for yourself. When you create or discover a real treat, share it with others. The channels that you use will depend largely on your company's goals and profile. You may want to tap into Facebook's 1 billion users who are looking to be entertained. Or maybe LinkedIn's more "serious" platform is for you.

Remember: You shouldn't serve soup on a plate, nor should you serve the same across all social channels.

For instance, your LinkedIn followers may want to read industry news and how-to posts, but your Pinterest audience is going to want infographics and photos.

 

5. Amplify it.

Expedite your created and curated content to your waiters and helpers, and let them pass it along to their followers. Let them be the "front of the house" for you.

Trust me, you're going to need their help.

Right now, the reach of brands is plummeting. But individual users still can reach their audiences. In fact, they can reach an audience that is 10 times larger than what your brand is reaching through its social channels. That's a lot of reach. Why not use them?

 

6. Analyze it.

Some recipes are great and are worth repeating without making any changes. Others need small adjustments. And let's face it, there are some recipes that are total duds you simply have to ditch.

When creating and curating content, you have to figure out what works. With the analytics and reporting capabilities of Addvocate-Trapit, you can determine what success looks like for your content strategies.

 

Ready to start cooking the perfect content meal?

You can read more about how Trapit works and how Addvocate works. If you're interested in either product, feel free to contact us to request more information.

We look forward to hearing from you soon!

-Mark

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Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape

Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape

Addvocate-Plus-Trapit-Logo

Merger provides marketers with a complete content workflow encompassing discovery, curation, distribution, employee amplification, and analytics

SAN FRANCISCO, Dec. 9, 2014 - Addvocate and Trapit, two leading providers of content discovery and curation, social selling, and advocacy services for marketers, today announced the signing of a definitive agreement to merge. The new San Francisco-based company will change the way organizations discover, publish, share, and amplify content across websites, blogs, social networks, newsletters, and other destinations.;

Combined, Addvocate-Trapit offers its users a massive content library; artificial intelligence-based discovery capabilities; and the easy, one-click content distribution process of Trapit with the sophisticated employee advocacy capabilities of Addvocate. The merger immediately positions the new company as the only solution that combines all these capabilities.

"For the first time, marketers now have a single platform that provides a complete workflow for the discovery, curation, delivery, amplification, and analysis of unique content, eliminating the massive time and dollar investment required to create all original brand content," said Gary Griffiths, CEO of the combined company and CEO and co-founder of Trapit. "No longer do marketers need to manage dozens of disparate marketing tools to initiate and analyze their engagement with their target audiences."

The company is also announcing the first closing of an $10m Series B funding led by Rogers Venture Partners of Palo Alto, Calif., with participation from Trapit investors including Astro Digital Sdn Bhd, Southeast Asia's largest satellite broadcast company.

An end to "bring your own content"

A cloud-based subscription service, Addvocate-Trapit addresses the challenges marketers face in trying to create enough original content to satiate the appetites of their information-seeking target audiences. While other tools enable organizations to collect or distribute content, they require marketers to spend countless hours hunting for or creating relevant content, following RSS feeds and monitoring Google alerts, a process known as "bring your own content" (BYOC). Trapit does away with BYOC by curating its proprietary library of more than 100,000 content sources-twice the size of the Google News index. With this library, Addvocate-Trapit enables marketers to cultivate a unique voice through useful and significant content to which the audience has not previously been exposed. These sources are drawn from blogs, professional journals, news services, magazines, podcasts, and more than 10,000 video channels. All of the sources have been vetted by human editors who ensure that the content is original, of high quality, and relevant to the marketer's needs.

Trapit's core technology is derived from the DARPA-funded research project in artificial intelligence and machine learning contracted to SRI International.

Solving the marketer's dilemma

"Addvocate-Trapit introduces highly intelligent technology, going beyond just curation to meet all the requirements for content marketing, social selling, and advocacy," Griffiths said. "Trapit is a platform, whereas competing products are simply software applications."

Addvocate-Trapit thus solve the marketer's dilemma by:

  • Delivering a complete solution
  • Reducing cost
  • Increasing efficiency
  • Triggering engagement
  • Producing ROI/insight

"The integration of Addvocate and Trapit is a brilliant move," said Ruth Papazian, chief marketing officer and head of business development for HD Vest Financial Services. "I believe it will provide significant value to our content marketing efforts. Trapit has become a core element of our social media outreach program and has delivered us a tremendous return on investment. I'm really looking forward to all the new possibilities that we can draw from the combined capabilities of Addvocate and Trapit."

How it works

Addvocate-Trapit offers marketers the ability to set up "traps"-collections of content on any topic. Trapit technology delivers a constant feed of real-time, and relevant content on these topics, which can be further filtered and refined by the user. The system learns from each marketer's activity and from the user's interactions with the content. The content is then easily distributed to any channel including corporate social networks, blogs, websites, microsites, or other destinations. Additionally, technology from Addvocate enables organizations to provide this content to their employees for distribution through their own social channels. The most recent Nielsen study on the subject identified word-of- mouth recommendations as the most trustworthy source of information for 84 percent of consumers, while only 42 percent trusted banner ads. Addvocate-Trapit capitalizes on this trust in personal recommendations by enabling employees to become a team of advocates for the brand. They can share unique content with thousands of their own friends and followers to amplify the brand's information flow.

Addvocate-Trapit provides a workflow optimized to each social network, automatically formatting shared content for posts to Facebook, Twitter, Pinterest, LinkedIn, Google+ or other social networks. In this way, Addvocate-Trapit minimizes the need to "buy your own engagement" (BYOE), reducing dependency on promoted tweets, Google AdWords, and other means of increasing engagement with target audiences. Automated analytics indicate which content is working best for various consumer audiences.

Addvocate-Trapit addresses the skepticism that some of today's buyers show toward content distributed by faceless brands on social media. Content shared from individual personal accounts, however, often gain more trust and engagement

"The discovery of content is the most difficult part of the content equation," Griffiths noted, "and nearly all our competitors have found discovery too big a task to absorb. Addvocate-Trapit uses advanced artificial intelligence to dig deep on the Web, surfacing the most relevant content for each user based on content needs. Our pedigree and our sophisticated technology place us in a category of our own in our relationships with major brands and their marketers."

About Addvocate-Trapit

Addvocate-Trapit is dedicated to helping customers engage their audiences through quality, curated content and employee advocacy. Its technology helps to raise the signal and lower the noise, making content discovery, sharing, and publishing easier than ever.

Trapit started as a free app with over 10 million users discovering news and content of all kinds. Trapit's commercial application was developed to combine the elegance of an award-winning consumer app with the feature set businesses need to engage their audiences and measure ROI. Addvocate is a cloud-based employee advocacy platform that helps marketers build brands and increase engagement by giving employees an easy and fun way to post and share content to their social networks.

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Turn the Page Again – An Announcement from Addvocate-Trapit CEO, Gary Griffiths

Addvocate and Trapit Combine Forces, Disrupting the Content Marketing Landscape

"When you're finished changing, you're finished." - Benjamin Franklin

It wasn't long ago - less than a year - that I wrote about the first significant change to our business. It was a difficult but necessary decision to abandon our then popular free consumer service. Today is also about change, but instead of shutting something down, we're expanding. Expanding our product offerings, expanding our team, and hopefully expanding our opportunities.

Today we are announcing the merger of Addvocate and Trapit. Not only a change for Addvocate and Trapit but also a major change for the marketplace and how content marketing needs will be met. 

We all know the market is fragmented - literally hundreds of companies attacking different elements of the problems you face in reaching prospective companies. We heard from many of our customers and prospects that they had to purchase many point solutions to get what was needed to execute their marketing plans. We listened, and we decided to be aggressive and be on the leading edge of many more expected mergers and acquisitions in the industry. We wanted to be first to deliver a truly comprehensive solution to meet your needs. We decided to make a change. We decided to merge two companies.

Addvocate and Trapit have much in common; California-based startups, venture backed, both looking to build a successful business serving the increasingly expanding market broadly defined as Content Marketing.

But our two companies are very different, as well. Addvocate's operations are contained solely in San Francisco. While Trapit maintains headquarters in San Francisco, our small company is decentralized, with our largest office in Portland, Oregon.

Prior to our merger, we were addressing this large market from different perspectives. For Addvocate, it was about enabling a company's entire work force to generate, curate, and share information in the interest of building awareness for the brand or product. It's a powerful concept - employee advocacy - one in which every single employee becomes an extension of the marketing team. Meanwhile, Trapit's approach focused on content: the discovery, curation, and distribution of highly relevant, real-time content to the audience our customers are trying to reach. For content is the currency in which marketers trade. 

This difference between Addvocate and Trapit is critical, for together we deliver a complete range of capabilities needed by marketing leaders as they execute their content marketing strategies. The new platform combines the power of discovery (both machine and user-generated), curation, distribution, and amplification of highly relevant content. All of this is integrated with analytic tools to help marketers determine what content is working and what is not, thus providing the insight needed to derive real ROI. 

This change allows us to solve two real problems: 1) marketers are able to get the right content, at the right time, and they can deliver it through the right channels; and 2) they can do it all within on solution. Trapit brings the unsurpassed power of its AI/Machine Learning content discovery and curation platform, while Addvocate empowers employees to amplify the voice of the brand in a very human way. 

You can read about the power of this combination in our press release. As you can imagine, I want to talk about change. And culture.

Like people, every company has a unique personality. Both companies have built brands they are proud of, and they have developed work styles and routines that are familiar and comfortable. And now that changes, for both sides. We will embrace this change so as to provide an even better experience for our customers. This will be evident in a richer, more complete solution, continued focus on excellence in execution, an undying passion for our customers' coupled with even more excitement about winning in the marketplace.

I will not trivialize that we have work to do to ensure that our objectives are achieved. Change is hard. Mergers are hard. Mergers require give and take.

But rest assured that we will adapt accordingly so the new company emerges better and stronger than before. Our identity will be forged in how well we serve our customers. From listening to your needs and responding with the delivery of a high-quality solution, to sales integrity, to informative marketing, thought leadership, and most importantly customer success.

We believe that the combination of Addvocate and Trapit position us to do just that and to do it better than anyone else. 

As a result of this merger, there will be more choices, more service, more resources. And of course, more cash, thanks to a new infusion of capital led by Rogers Venture Partners of Palo Alto. Trust that I realize that the challenge will be combining the best of two cultures, creating one that is unique and stronger than either alone. 

We are all excited about today's news and ask that you reach out to us to learn more about our plans and how you can benefit immediately. Embrace the change with us.

-Gary Griffiths, CEO of Addvocate-Trapit

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Is Your Company Ignoring Its Best Advocates?

Management guru David Maister once said that the best new client is an existing client. Maister’s quote originated closer to the era of Mad Men than Microsoft, but it is just as relevant to today’s social marketing discussion as it was to pre-Internet sales mantras. In fact, it may be even more relevant as companies grapple with increasing pressure to deliver more for less.

Let me explain.

It’s a Matter of Trust

Restrictive firewalls, heavy-handed policies, outdated technology…these things haven’t stopped your employees from being active on social media. They are already sharing content about their job and company with friends, family and untold others. The reach of that sharing is staggering: recent studies found that the average number of user connections across social networks is 846 (Pew Research, 2013 and DMR, 2014). Not only are their networks considerable, but they are something entirely more important - they are trusted. Eighty-four percent of people trust recommendations from people they know, compared to 42% who trust banner ads. (Nielsen, 2013)

And, all the while, your headcount-strapped social media team is moving mountains to keep branded feeds updated. Branded feeds that are typically not interesting and not trusted.

What if The Team You Needed to Hire Was Already Hired?

All of this begs the question: “Why aren’t you enlisting all of your employees to build a massive, company-wide army of advocates who can help build brand equity and drive more engagement with your marketing campaigns?” It’s not like they aren’t already talking about you and your brand:

50% of employees post messages, pictures or videos in social media about their employer. (KRC Research 2013)

39% of employees have shared praise or positive comments online about their employer. (KRC Research 2013)

They’re already there. Ready to engage, already engaged.

Equipped with the right tools, an employee advocacy program that embraces employees rather than excludes them has wide reaching benefits.

Why Do My Customers Care About Cat Videos?

You might be thinking, “Beyond the occasional Facebook post about one of our new products, what could my employees possibly be sharing that would be of any interest to my customers?” The answer is; a lot.

One of the biggest knocks against past and current social marketing by brands is that it’s inhuman, cold, one-way. It’s a brand pushing advertising, not being social. Frankly, it’s an accurate knock. Inside many brand teams, that mindset is shifting. Brands are waking up to the fact that people like interacting with other people. Yet, they struggle with exactly where to start, because, for many, embracing employee advocacy is as much a cultural shift as it is a marketing shift.

Taking That First Step

The core of a successful employee advocacy program is trust. It’s the trust that’s inherent in people-to-people social media relationships as I’ve mentioned earlier in this article. It’s also the trust that’s required between the management of a company and it’s employees. Getting it right means standing behind your employees and empowering them - all of them - to share content that relates to them as individuals. You’ll find that it humanizes your brand, makes it more relatable to your customers and lets your employees become a part of your larger story. It will open up opportunities to connect with fans, followers, customers, and partners in a new way.

What is the "New" Webinar?

Back in 2008, while just a year in my tenure at salesforce.com, a fork landed right in the middle of my career road. I was up for promotion from an Enterprise Business Rep to a Very Small Business Account Executive and I had to decide if sales is what I really wanted to do. The paycheck was lucrative and the travel opportunities sexy. But one day I woke up, looked in the mirror and said: I am a marketer.  And I haven’t looked back.

I was hired as the the Events Marketing Manager, tasked to manage and scale the what was called: “webinar program.” When people hear ‘webinar’ a couple words come to mind: Slides. Product. Pitch. Boring. Informative. Long. Powerpoint. These words do fit the traditional webinar model. Usually it is a Product Marketer joined by a Customer, Thought-Leader, Colleague, walking the audience through why such and such product is the best. Why you need to buy it. And ya-da ya-da.  

I will be the first to admit that I fell victim to the model. But back in 2008, that’s the model that worked for enterprise technology companies. People wanted information, and they wanted to hear it in a live, interactive way. Technologies such as Gotowebinar, Webex, On24 paved the way for businesses to capitalize on an avenue to bring their messages to the masses regardless of geography.

As manager of the webinar program, I ran the events seamlessly and thoroughly. Made sure my speakers were on time, had their scripts ready to roll and the campaign piece put to bed. And it went great. They were a success. I was able to scale the program because it was model that was easily delivered. I transformed what started as an awareness program, to a pipeline driving beast, working with every product that was in our salesforce suite and ran the program globally.  2:00am morning events in India. Not a problem. People were excited to have a manager to make it happen and help build out their product pipeline.

And that’s what I did.

Fast forward to today.

There has been a change in marketing. We have seen a shift from what we called branded marketing to what I call people-to-people marketing. What this means is that customers, prospects, fans and followers want to connect with your brand, product and culture in an authentic, meaningful way. They don’t want the pressure and saturation that traditional marketing tactics tend to suggest. It’s about human connection. It’s about passion. It’s about interaction and connectivity.

And hence, the new webinar was born.  

Hopefully by now, I have you on the edge of your seat wondering: “Well Sheridan, what exactly is a new webinar.” While I have not coined or trademarked this new concept, in my personal opinion, and what I am a part of here at Addvocate, is a new, humanized-webinar program.  This is how I bucket these webinars or “Hangouts” as we call them.

They are:

Interactive

Disruptive

Integrated

Non-scripted

Sometimes funny

Innovative

Casual

So why do these programs triumph over the traditional webinar model?

First I will say this, I am not saying that traditional model won’t work for some companies. It has and it still can. What I am preaching is that there is a new way to connect your community and promote your product in a way that is less invasive, less-pitchy but delivers the same goal and will drive lead generation.  

We at Addvocate have created a series of these events or as I said above, Hangouts. We chose Google as our avenue for delivery and focus our content on what the social media market is looking to hear. We build them up. We promote them consistently and most importantly we encourage our entire community and culture to be involved.

So far our Library consists of 3 Hangouts:

 

How Employee Advocacy is Rocking the Social Media Marketing World, August 7th. My guest: Mike Bruny

Help! Nobody Does Anything on My Company Twitter Feed, September 17th. My guest: Andy Newbom

Supercharge Your Social Selling: Techniques and Hacks for LinkedIn, October 23rd. My guest: Jill Rowley

 

And you guessed it, we have November’s event lined up and we are thrilled to be hosting social selling connoisseur Brian Fanzo to discuss Pumping Up Your Social Selling Tips and Hacks for Twitter.

The Hangout will air next Wednesday, November 19th at 11am. I am excited. It will be fun. No scripts. No slides. Just an open-ended discussion.  

So if you are thinking about building out your webinar strategy ask yourself two questions:

  1. Who is my audience and what do they need to know?

  2. How can we, as a brand deliver this message in human way?

Have any more insight into the new world of webinars? Let us know! #AskAddvocate

Happy Halloween from Addvocate!

Who is ready for Halloween? We are! I thought I would wrap up the week with something light and silly! We here at Addvocate are avid animal lovers. We are constantly talking about our own pets and sharing funny pet stories and pictures. So I thought it only appropriate to share with you some funny Halloween snapshots of you guessed it, animals dressed up for Halloween! Thank you Buzzfeed for the inspiration. Enjoy and be safe tonight! Happy Halloween!

Did we miss a good one?! Let us know!